I
We select.
Not every brand is right for China, and not every operator is right for a brand.
We look for established European brands with a real history and a product that travels, and we say no early when the fit is not there.
II
We introduce.
One partner who can carry the brand, not a list of contacts.
We prepare the brand file our partner needs, present the brand, and bring both sides to the table. A green light or a clear no within weeks, not quarters.
III
We stay.
From the first conversation to the signed agreement and the first shipment.
Terms are worked out between you and the partner with us in the room, in both languages. Your counsel reviews the draft. We stay through signature and launch.
Our partner in China
A licensed operator with its own retail and wholesale network. It has brought European brands into China before, and it works from a framework of four pillars.
Four pillars
Foundation first
Trademark and IP registered under China’s first-to-file system before anything ships. Local production where it brings speed and cost. Realistic timelines, not overnight promises.
Real localisation
Local talent in the driver’s seat, product adapted to live market feedback, and a supply chain tight enough to restock fast during the major shopping festivals.
Sharp positioning
Niche, premium-to-luxury categories in fashion, outdoor and lifestyle, on the seasonal cadence Chinese consumers expect.
A real digital presence
Xiaohongshu, Douyin and Tmall, with community built through WeChat and trusted local voices. Not a storefront that sits there.
Six ways to work together
Which one fits is the first thing we work out with you.
One-time purchase
to clear existing inventory
Wholesale and distribution
as an ongoing relationship
Retail franchise
online, offline or both
Exclusive master distributor
for China, including store openings
Licensing
to produce, market and distribute locally
Joint venture
with both sides co-investing
How it works
Four steps, from the first call to the signed agreement.
- 1
A conversation
Thirty minutes on your brand and your ambition, and an honest read on whether China is the right next market.
- 2
The brief
We prepare the brand file our partner needs: positioning, range, price architecture, and what must stay protected.
- 3
The introduction
We present your brand to the partner. You get a green light or a clear no within weeks, not quarters.
- 4
The agreement
Terms are worked out with us in the room. Your counsel reviews the draft. We stay through signature and launch.
Which brands fit
Established, not emerging. A real history, a recognisable product, and a story that survives translation.
- At home in its category in Europe for decades, not seasons
- Consumer-facing: outdoor and sport, fashion and accessories, home and lifestyle, food and drink
- No exclusive partner in China today
- An owner or board willing to decide
If that is you, we should talk. If it is not yet, we will say so in the first call.
A family firm from Bavaria
Menard Business Development was founded by Nina Menard after more than twenty years in management in international business environments, leading complex projects, global teams and multi-million-euro budgets. The firm applies that experience to a single mission: opening the Chinese market to heritage European brands.
Nina ran operations for Esimit Europa, the sailing project that raced under the flag of the European Union with BMW, adidas and Gazprom as partners. Our relationship with the partner in China goes back more than a decade, to those years, and has held across continents since. That trust is what this firm is built on.